Merchants are users who have access to non-custodial wallets on Ethereum blockchain. Any Merchant who has such a wallet setup ( via Metamask, Rubby etc ) can purchase FLAT coins at the market price equal to SPOT token price. Once purchased, he can resell FLAT coins to other users in exchange for physical cash. Merchants will receive cash in exchange for selling FLAT coins. Merchants are able to profit from these transactions and charge their convenience fees to the users. These merchants need to provide their physical location to help buyers find their geolocation. This feature of providing physical location will be released shortly. If you like to become a merchant on the FLAT coin ecosystem, please email us at support@flat.cashl